SERENDIPITY IS ALWAYS AT WORK, BELIEVE.......
I am Aditya Singh
a management consultant and AI-enabled sales strategist building scalable systems for business growth.
WHO I AM
I’m Aditya Singh — a strategy-first consultant and systems builder with a background in AI-enabled sales, business development, and digital transformation.
With 4+ years at Zycus across global enablement and growth roles where I bring an engineer’s mindset to solving business challenges — structure, scale, and smart execution.
I build frameworks that drive results — from onboarding ecosystems and sales strategy, to GTM plans and M&A roadmaps. Business meets tech, strategy meets systems — and I live at that intersection.
" Some build products. Some build businesses. I build systems that make both unstoppable. "
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WHAT I OFFER
Strategic Thinking, Grounded in Research
Whether it’s exploring a new market, shaping a go-to-market plan, or identifying the right acquisition move, I approach every problem like a consultant and a builder. I start by asking the right questions, dig deep into data, and translate insights into decisions that stick — and scale. It's strategy designed to move, not sit in a slide deck.
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" The answer’s in the research — I just know where to look. "
Sales Enablement with a Systems Mindset
Sales isn’t just about closing — it’s about equipping teams to win repeatedly. I design enablement ecosystems that go beyond training. From onboarding flows to messaging playbooks to AI-powered tools, I help businesses align people, processes, and platforms — creating smoother paths to revenue and more confident, capable teams.
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" I build the manuals your sales team actually wants to use. "
End-to-End Business Development Experience
Having grown through every stage of business development myself, I know what it takes to turn a cold lead into a qualified opportunity. From mapping stakeholders to refining outreach to driving cross-functional campaigns, I bring a hands-on understanding of what actually works — and how to make it work better at scale.
" I’ve cold-called, closed deals, and cleaned up the CRM mess — so you don’t have to. "
WORK EXPERIENCE
From hands-on sales to strategy at scale — here's how I’ve grown, built, and contributed. I started in the deep end of business development — high-volume outreach, tight targets, endless learning. Over the years, I’ve moved from execution to enablement, from qualifying leads to designing systems. Each role shaped how I approach business today: with structure, clarity, and a bias for action.
Manager - Sales Enablement
Nov 2023 - Aug 2024
Designed global enablement systems for Sales, BD, Marketing, and Customer Success. Rolled out AI-powered tools, streamlined onboarding, and advised senior leadership on process optimization and tech adoption.
Assistant Manager - BD Enablement
June 2022 - Oct 2023
Built the BD enablement function from scratch. Created training ecosystems, introduced structured onboarding plans, led mentoring sessions, and supported product sales across ESG and e-signature tools.
Senior Executive - BD
Nov 2021 - May 2022
Managed 1,500+ enterprise accounts across Europe. Created lead segmentation strategies, improved qualification flows, and collaborated with pre-sales to drive conversions.
Executive BD
May 2021 - Oct 2021
Focused on mid-market and enterprise accounts in Benelux. Executed multi-channel outreach, handled pre-qualification, and worked closely with RSDs to drive sales pipeline.
Associate BD
June 2020 - Apr 2021
Where it all started, dialing, researching, and reaching out. Built discipline in high-frequency outreach and deep-dive account research. Learnt the language of enterprise sales, one call at a time.
STRATEGY PROJECTS
I’ve worked across industries, briefs, and business challenges — from AI integration and market expansion to brand positioning and go-to-market strategy. Each project here reflects how I think, solve, and deliver: insight-first, outcome-focused, and always grounded in real-world impact.
Strategic AI Use Cases Across Public, Retail & Healthcare – EY Ireland
Collaborated with EY Ireland’s Technology Consulting team on a cross-industry AI strategy project. Assessed the impact of AI on automation, decision-making, and error reduction across the public sector, retail, and healthcare. Delivered insights on adoption barriers, ethical considerations, and industry readiness, packaged into a research-driven presentation designed to support EY’s client engagements.
Deloitte x ISCG Finalist: GTM Plan for Apple’s AI Ecosystem
Developed a market entry strategy for Apple Intelligence — Apple’s next-gen AI ecosystem — as part of the Deloitte x ISCG Case Competition (Finalist, 80+ teams). Conducted market feasibility analysis, evaluated AI adoption barriers, and identified strategic differentiation opportunities. Delivered a focused GTM roadmap and presented actionable recommendations to Deloitte consultants.
Strategic Market Positioning & Retail Expansion – Crazy D’s
Participated in the ISCG National Case Competition, developing a comprehensive strategy to enhance brand positioning, drive retail growth, and strengthen consumer perception. Focused on aligning market insights with execution, while integrating sustainability and data-led decision-making to support long-term brand relevance.
Microdoc: UK Go-to-Market Strategy
Mapped the UK competitive landscape and built a GTM playbook focused on optimising CAC, reducing channel risk, and aligning sales messaging with target buyers. Delivered a step-by-step market entry strategy designed for early traction, sustainable positioning, and investor readiness.
Cross Group | EU M&A Expansion Strategy
Conducted deep market analysis of Spain and Malta’s HVAC sectors. Assessed acquisition targets based on financial health, sustainability alignment, and EU regulatory fit. Final report with acquisition shortlist, market sizing, and synergy mapping aligned to Cross Group's long-term expansion goals.
Market Expansion Strategy – Mariton Hotels
Crafted a competitive positioning and growth strategy for Mariton Hotels to challenge established players in the premium and mid-tier hospitality sector. Focused on experience-led differentiation, scalable expansion, and tech-driven guest engagement. Ranked in the top 10 teams at a UCD Smurfit case competition hosted by the GLP Committee.
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